Clik here to view.
Engagement Is Less Important than Simple
Recent research shows us that we may be approaching social media with the wrong idea. On top of trying too hard to engage with consumers via social media, marketers are generally pushing out too much...
View ArticleClik here to view.
The Social Life of Brands: Understanding How Customers Think About You
Connecting with customers used to be easy, now it seems incredibly complex. So complex that, if you are like me, you start to shut down. This article, entitled The Social Life of Brands, is not an...
View ArticleClik here to view.
It’s a Brave New World Out There
I don’t know about you but the growing transparency forced upon us by social media seems more like a curse than a blessing. But I guess I don’t get to vote and neither do you. This brief article...
View ArticleClik here to view.
6 Ways To Differentiate Your Business
Like it or not most consumers see funeral homes as all being about the same. You, and only you, have the responsibility of consciously differentiating yourself from your competition. Here are 6 ideas...
View ArticleClik here to view.
Speaking of Dying
The antipathy that often underlies the relationships between clergy and funeral director is well known. Dealing with death in a society that is increasingly unchurched creates too many unfortunate...
View ArticleClik here to view.
The World of Market Research is changing
Not only is methodology changing but so is the way we access data. Power to the people. In this interesting articel HBR discusses how free research tools available through Google often outperform...
View ArticleClik here to view.
Conventional Marketing Is Dead
I have been talking with a lot of funeral directors about their marketing in the last year. Just to get a sense of what they are doing and how it’s working. Well it turns out it’s not. There is a...
View ArticleClik here to view.
DIY Marketing Why It Can Work Against You
As I have grown older I have discovered I like being creative. I also have strong opinions. Somehow that has convinced me that I know how to market myself. Then I ran into somebody that actually had...
View ArticleClik here to view.
Marketing Segmentation: not what you were hoping for
Like you, I have sat through too many powerpoint presentations about market segmentation. Somehow it didn’t ring true to me. Or, at least, if it is true, I find it almost insurmountable logic to...
View ArticleClik here to view.
What we can learn from the recent JC Penney Debacle
What happens when plans go terribly awry as they recently did with the venerable JC Penney “strategy.” We can learn some valuable lessons here. Especially the one about the “Retail Drug” the...
View Article
